Latto & 21 Savage Announce Pregnancy In New "Business & Personal" Video - HipHopDX

Latto and 21 Savage Reveal Pregnancy in 'Business & Personal' Video

March 20, 2026

In a heartfelt reveal, Latto and 21 Savage have confirmed their relationship and announced that they are expecting a child together. This momentous news comes via the music video for Latto’s new track “Business & Personal (Intro),” which serves as the lead single from her highly anticipated album, Big Mama, set to release on May 29.

The video captures intimate moments between the couple, showcasing Latto's baby bump as 21 Savage lovingly caresses her growing belly, though he remains out of the camera's focus. The clip also features Latto flipping through a pregnancy scrapbook filled with childhood photos of both artists, alongside a glimpse of her tattoo of the knife that matches the one on 21 Savage's forehead.

Musically, Latto reflects on her journey to hip-hop stardom and the challenges she's overcome, while also looking forward to motherhood. In the track, she raps: “That bitch at the end of the day, Maybach, that’s the Benz of the day / Car seat, got a kid on the way.” The song transitions from a soulful vibe to a more confident tone, as Latto asserts her position in the industry with a hard-hitting trap beat reminiscent of T.I.'s “24s.”

Addressing her critics, she delivers a playful jab at rival Nicki Minaj: “These bitches hating, wish that they was living in my skin / I’m in a multi-million dollar crib playing Sims.” She also responds to speculation regarding ghostwriting, saying: “Oh they think Crodie wrote it, (Pfft) well that’s a compliment.”

Big Mama will follow Latto's previous album, Sugar Honey Iced Tea, which debuted at number 15 on the Billboard 200, selling around 29,000 units in its first week.